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Citation flow is a metric developed by Majestic that quantifies the importance or influence of a webpage based on the number of links pointing to it. It focuses on the quantity of links rather than their quality or relevance. The concept behind citation flow is that a webpage with a higher number of citations, or links, from other reputable and authoritative sources is likely to have more influence and authority in its respective field. Citation flow is an essential factor in search engine optimization (SEO) because search engines consider the number of links pointing to a webpage as an indicator of its popularity and authority. However, it's important to note that citation flow is a relative metric and should be evaluated in conjunction with other metrics, such as trust flow and topical relevance, for a more comprehensive analysis of a webpage's authority.

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